LinkedIn Tips to Get More Leads

Unlike other social media outlets, LinkedIn is designed for business. Optimizing your LinkedIn profile can help you generate more leads within the real estate industry.

Sell Yourself. Think of LinkedIn as an online resume where you can highlight your experience. Starting with an optimized profile and connected real estate landing page can help others find you better. In your profile, write a compelling summary about your approach to real estate and mention any career achievements.

Connect With Others. Don’t just wait for someone else to reach out and connect with you. Use the Advanced Search feature, which is a function used by job hunters and those hiring on LinkedIn, for local leads and new prospects. Once you find someone of interest, send them a direct message. Be honest and share that you’re hoping to connect with other locals in the industry.

Join Local Groups. While talking with others in the industry who work all over is beneficial, if you’re hoping to generate leads, you want to connect with local groups. Similar to connecting with others, by joining groups you can easily interact with other real estate professionals. Some groups might be private, which means you need approval before you can join, while others are public and available to anyone.

Publish a Lot of Content. Once you’ve connected with others, don’t remain passive. Just like you would on other social media platforms, you want to post a significant amount of content. Look through some of the more popular real estate LinkedIn pages, and you’ll notice posts covering a variety of topics. You want to give your connections a reason to stay connected with you, and providing relative content is a great way to do so.

One of the main goals of LinkedIn is to connect with relevant people. Get engaged with the platform and let it work for you in generating real estate leads.

Sources: Liftoffagent.com, Placester.com, Theclose.com