It’s #AmericaSavesWeek & today’s theme is #Save4TheUnexpected!

For years we’ve been warned to save for the emergency that’s just around the corner. While the phrases “emergency savings” and “rainy day funds” are commonly used, both presume that emergencies are bad — and that’s not entirely true. On this day we’ll encourage individuals to instead shift from saving for emergencies to saving for opportunities! To do this we’ll elevate the following messages:

• “The unexpected” can be an emergency, but it can also be something fun and positive!
• Create an opportunity fund so that you don’t have to miss out on special moments, events, and things that mean a lot to you.
• Saving is cyclical. While you’re building savings, you will spend it! You can release any shame around dipping into your savings account when you’ve set up automatic savings.

Sometimes the unexpected is a fun OPPORTUNITY, not a disaster. What are some fun, positive things you’ve been able to take advantage of because you had an emergency fund?