If you’ve ever thought about turning yourself into a brand, now is the perfect time to get started. When done correctly, personal branding can become one of your most valuable assets. So the question is: how do you create a successful personal brand?
Understand How Others View You. Reach out to trusted colleagues, friends, and coworkers to find out what they think of you. Ask them to narrow down their answers to describe you in five words or less. What do they believe your strengths are, and in which areas do they think you are irreplaceable? Use these words to craft your brand’s message.
Identify Your Goals. What is it that you hope to achieve in a certain timeframe? If you could look into the future six months, one year, five years, or ten years from now, what do you hope to see? Defining your goals is one of the best ways you can craft your brand’s message.
Increase Your Audience. Choosing the right audience for your brand can help support your passion. If you’re more of a blogger, consider uploading content to Facebook or your own site. For vlogging, use YouTube or Snapchat. A quality music-based platform is Instagram, while graphic design works well on Pinterest.
Review Your Brand Often. Don’t become complacent and think that once you’ve built a brand that your job is done. Regularly reviewing your brand’s message will ensure that others understand what you’re trying to convey. You want the overall brand to remain concise and easy to understand.
Personal branding shapes what others believe you are as an individual. To build your reputation and market yourself as an individual, you should consider building a brand to highlight what you can offer to the real estate industry. Creating a compelling brand can help you meet these goals.
Sources: Bettermarketing.com, 99designs.com, Salary.com
We are ready to help you find the best possible mortgage solution for your situation. Contact Sheila Siegel at Synergy Financial Group today.
