Connections you make with others are vital to helping you succeed, so it’s essential to possess strong networking skills to build these business relationships. Every business interaction you have can leave a lasting impression and pave the way for a meaningful connection. One way you can do this is through relationship networking.
Unlike traditional networking where you are trying to meet others to expand your business, relationship networking strives to generate leads to help expand your business by getting to know people personally. Think of networking like speed dating where you’re trying to meet many people in a short amount of time, and expecting some relationships to develop. Effective relationship networking builds upon those relationships and then maintains long-lasting connections with those people.
A common misconception is that you can only forge these types of relationships in professional environments. You can also build business relationships in other places like your alma mater, on social media platforms, and at industry-based organizations.
When you attend events, it’s important to be prepared. Effective relationship networking takes patience, energy, and time. The goal is to form strong relationships that benefit both parties. Some tips to take when connecting with these professionals include the following:
Memorize personal details. Other people feel an immediate connection if you remember something specific about them other than their name and job. Ask questions and remember the replies for the next time you meet.
Strive for quality and not quantity. Building a relationship isn’t just about you. Think about what you’re contributing to this relationship. It’s better to have several strong relationships than dozens of people who don’t know what you truly stand for.
Follow up on your meeting. Taking this step proves to others how serious you are about maintaining a connection with them. Follow up via email, social media, or other types of contact information provided on their business card.
When you’re building strong business relationships, you not only benefit yourself but others you’re connecting with. Practice these habits to help expand your relationship and further your business.
Sources: Kadonetworks.com, Forbes.com, Wonsulting.com
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