Social media platforms can significantly enhance your business and help you foster relationships with clients that can ultimately lead to increased sales and business growth. Whatever your business goals are, these social media tips can boost your online presence and your relationships with new and existing customers.

Choose the right social media platform for your business by researching your customer demographic. If your target demographic is between the ages of 18 and 24, Instagram, Snapchat, and Twitter are your best bet. For a slightly older demographic, consider Facebook and LinkedIn. You can also survey your existing customers to find out which social media sites they use the most.

Highlight your passion and the heart of your business by sharing your company’s values and principles. For example, you could share about a charity that your business works with or use a picture or video to show how appreciative you are of your customers. Showing your audience the meaning behind your company can help foster genuine relationships and demonstrate your brand’s authenticity.

Target a micro-audience rather than a general population. To do this, you’ll need to whittle down your target demographic to a specific person. For example, rather than trying to target all women between the ages of 25 and 30, consider targeting women between these ages who hold a particular job, have particular hobbies, and have a specific need or issue that your product or service can fulfill.

Use the location features on social media platforms to target an audience in a particular place. For example, if you have an office location in Tampa, Florida, you could use the location feature on Instagram to include this city in your post.

Don’t miss out on the amazing opportunity that social media can provide for your business and its overall growth. With a great social media strategy in place, you can significantly enhance your company’s presence and bring in new customers on a regular basis.

Sources: Hoot Suite, Ad Espresso

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